The term global fashion industry is a product of modernity. Before the middle of the 19th century, most of the clothing was made to measure. It was handmade for individuals, either as own production or on behalf of tailors and dressmakers. At the beginning of the twentieth century, with the emergence of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production as well as the proliferation of retail stores such as department stores, clothing was increasingly mass-produced in standard sizes and sold at fixed prices ,
Although the fashion industryFirst developed in Europe and America, it will be an international and highly globalized industry from 2017, with clothing often designed in one country, manufactured in another, and sold worldwide. For example, an American fashion company could purchase fabrics in China and manufacture the clothes in Vietnam, refine them in Italy and ship them to a warehouse in the United States for delivery to international retailers. The fashion industry has long been one of the largest employers in the United States, and so is the 21st century. Employment in the US, however, fell significantly as production shifted increasingly overseas, especially to China. Since data on the fashion industry is typically reported to the economies and expressed in terms of the many individual sectors of the industry, aggregated figures for the world production of textiles and clothing are difficult to obtain. However, the clothing industry accounts for a significant part of the global economic output. The fashion industry consists of four levels:
the production of raw materials, especially fibers and textiles, but also leather and furs.
the manufacture of fashion items by designers, manufacturers, contractors and others.
Different Forms of Advertising and Promotion
These levels consist of many separate but interdependent sectors. These sectors include textile design and production, fashion design and manufacturing, fashion retail, marketing and merchandising, fashion shows, and media and marketing. Each sector is dedicated to meeting consumer demand for apparel under conditions that allow participants in the industry to earn a profit.